The Tollscopic Beacon: 75% More Leads with a Backlit Booth at IBTTA

Defining the Frontier

As a leader in AI and Machine Learning, Tollscopic's vision for the IBTTA Technology Summit was clear: their physical presence had to be as innovative and intelligent as their software. They needed to create a high-tech beacon on the show floor that would attract top-tier partners and unequivocally establish them as an industry pioneer.

Invisible to Invincible

On a crowded tech summit floor, the Tollscopic team was up against a critical brand disconnect: how to showcase their futuristic AI from a booth that looked like yesterday's news. Using a standard, non-illuminated display risked them being perceived as a legacy vendor, making their groundbreaking AI invisible and causing them to be completely ignored by the high-value enterprise clients they came to meet.

Arrest the Eye

We served as their exhibit technology partner, collaborating to engineer a 10x10ft solution that wasn't just a booth, but a statement. Our process focused on creating a seamless, high-impact experience from setup to takedown.

Modular Backlit SEG Lightbox Booth: The core of the design featured our energy-efficient LED light panels, which created an incredibly vibrant, evenly-lit graphic wall that acted as a powerful beacon, drawing attendees from across the hall and immediately signaling a premium, high-tech brand.

High-Fidelity SEG Fabric Graphics: Using dye-sublimation printing on a special translucent fabric with a silicone edge gasket (SEG), the graphics were rendered with stunning sharpness and color depth, stretching drum-tight for a flawless, frameless, and high-end finish that reinforced their commitment to quality.

Tool-Free Portable Frame System: The lightweight, numbered aluminum frame clicked together intuitively without any tools, empowering their own marketing team to assemble a sophisticated, high-tech exhibit in under 30 minutes, eliminating the cost and stress of hiring specialized union labor.

Pixel Perfect

The new lightbox booth was a resounding success, transforming their trade show performance and delivering a powerful return on investment.

Surged Qualified Leads by 75%

By replacing a static backdrop with a luminous, high-tech beacon, we shattered the "legacy vendor" perception. The magnetic visual pull stopped attendees in their tracks, directly driving a massive spike in high-value enterprise conversations.

Secured "Top 5" Innovation Status

The display didn't just house the brand; it elevated it. Earning industry acclaim and competitor envy ("Your booth is the future"), the design cemented Tollscopic’s position as a market pioneer rather than just another participant.

Recouped $2,000 Per Event

We engineered the exhibit for total financial efficiency, eliminating the dependency on expensive union labor. This tool-free autonomy allows your internal team to bypass installation fees entirely, instantly improving the profit margin of every show.

 

Stand Out Instantly

Ready to transform your in-store displays from background noise into a powerful sales engine?

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